Social Participation on the Web
posted by nick on July 5th, 2007
Forrester Research, Inc. recently published some figured on social participation on the web (i.e. Blog readers, blog authors, blog commenters, etc) and the percentage of these people using Apple vs. Dell. Note to inactives, people are talking about you.
Here's how the data breaks down:
| Social Group | Description | Apple | Dell |
|---|---|---|---|
| Critics | Comment on blogs, post ratings and reviews | 25% | 19% |
| Collectors | Use RSS, tag Web pages | 24% | 14% |
| Joiners | Use social networking sites | 26% | 19% |
| Spectators | Read blogs, watch video, listen to podcasts | 55% | 30% |
| Inactives | Don't participate online | 34% | 54% |
2 comments »
Hmmm…I feel a Mac vs. PC debate coming on.
No need for debate. PC sucks. ‘Nuff said.